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What is demi-fine jewellery?

What is demi-fine jewellery?


Fine, fashion, statement, semi-precious... they're all jewellery terms we've heard before, but there's a new kid on the block that is hitting the sweet spot with jewellery lovers in 2018...what is demi-fine jewellery?

The niche that 'demi-fine jewellery' has defined for itself in the jewellery box vocabulary is in its use of materials. Opting for 9ct, 10ct, 14ct gold and semi-precious gems - as opposed to 18ct/precious stones with fine jewellery, which is in essence, what makes it the more affordable younger sibling of higher-end designs.

The demi-fine aesthetic is very much 'understated minimalism' - with delicate chain work and proportions and also affordable. In comparison to the 'trend-led' nature of statement fashion jewellery, demi-fine jewellery is modern, yet timeless - with a minimal motif design or simple organic shapes.

Demi-fine jewellery by Ellie Air

We especially love how this trend allows us to collect, layer and stack, meaning they are pieces you will treasure and enjoy wearing, whether day or night, and from season to season. They are often classic pieces which have been given a modern edge, for example Amarilo’s Star Hoops or their Mama and Petite Winslet necklaces which can be layered together. Ellie Air's collection is also perfect for layering, her Orrery Studs and Star or Triple Band Necklace look great stacked with other piercings. 

Demi-fine jewellery by Ellie Air

When it comes to stone-set demi-fine jewellery we love how Kimsu uses sustainably sourced stones such as Malachite and Lapis Lazuli - these look great stacked with simpler styles like the Minimal Ring.

Open Ring with Malachite by Kimsu

This trend also doesn't limit you to wearing different metals together, it really gives each individual free reign to layer however you want to!

Demi-fine jewellery by Kimsu

Fashion and travel influencer Lucy Williams, is our 'jewellery girl crush' for this look - we're big fans of her collaboration with British jewellery brand Missoma - creating a demi-fine collection, designed for layering and inspired by her travels.

Lucy Williams x Missoma collaboration


Shop our Demi-fine collection


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